https://kasbe.me/work daily 1.0 2024-11-25 https://images.squarespace-cdn.com/content/v1/67360cb687515277ab6ee801/1731704220780-215VC76FB5UY4DXZVLGH/DSC_0183_2024-09_Iceland_day02_cc.jpg Work https://images.squarespace-cdn.com/content/v1/67360cb687515277ab6ee801/1731708089808-2MK7YVVWN4SYE5DSXMI3/understood-hero-laptop.png Work 1 in 5 children struggle with learning differences and oftentimes it runs in families so parents face similar challenges. As a newly formed collaboration between 15 nonprofits, Understood hired Digital Pulp to create an intuitive online resource that gave parents access to expert advice and personalized information to help them navigate their child’s education. https://images.squarespace-cdn.com/content/v1/67360cb687515277ab6ee801/1731689370225-IKXZSRGQMLS3Z7VH5AYN/2020-hero-ipadpro.png Work The Council on Foreign Relations had two main goals for its Election platform. First, to create a comprehensive and authoritative resource for readers with a non-partisan voice and second, to add key foreign policy issues to a domestic-centric conversation. We knew users were overwhelmed by complex topics and the sheer number of candidates in the race. Most were unswervingly loyal to their parties, if not their favorite candidate, so we set out by making people our centerpiece. https://images.squarespace-cdn.com/content/v1/67360cb687515277ab6ee801/1731604393570-WOOKKJP51TV4DZMB31R7/image-asset.png Work Coinbase's mission is to increase economic freedom in the world. Developers are increasingly central to this goal because they lead the way in innovating and diversifying the crypto ecosystem. As Design Lead on the Coinbase Developer Platform, I architected an end-to-end design from the ground up. In partnership with product and engineering, we launched a unified hub featuring streamlined onboarding, guided workflows, and easy-to-use tools for monitoring and billing. https://images.squarespace-cdn.com/content/v1/67360cb687515277ab6ee801/1731710345544-B0VNUCODW1OEWJWF84HC/cb-hero-iphone-bg.png Work - Context My team’s goal wasn’t just to increase staking adoption—we wanted to reshape user behavior. While most crypto holders viewed staking as an upgrade, we wanted to make it as reflexive as accepting cookies on a website. With active users controlling 99% of unstaked assets on Coinbase, we had identified the perfect target segment to introduce a new way to stake. https://kasbe.me/404 daily 0.75 2024-11-18 https://images.squarespace-cdn.com/content/v1/67360cb687515277ab6ee801/b024d811-119f-44ca-b244-07a5d4e84ab5/404.png 404 - Make it stand out Whatever it is, the way you tell your story online can make all the difference.